The Oscar Magnuson philosophy considers eyewear to be not simply an accessory, but an accentuation of the wearer’s persona. Consequently the main Oscar Magnuson line of spectacles and sunglasses are each inspired and named after iconic characters of fact or fiction from Jackie O to Oscar Wilde’s hauntingly beautiful Dorian Gray. True to its Swedish roots, styles are smart, unpretentious and clean. These elements were refined and distilled in the summer of 2011 to create a new line of spectacles called 237 which feature finer frames. The brand has a strong interest in the art world with a gallery in New York and one in Stockholm both called Eldridge Optician. 237 is named after the address of the New York gallery and was designed with the people behind the creatives in mind. For 2012, the brand is releasing the first 237 sunglasses range. Oscar Magnuson can be found in the best eyewear stores from Selima Optique in New York to Brillenschneiderei in Berlin.