Björn Axén is the strongest brand within Swedish haircare, the company has nearly 50 years of experience with professional haircare – and styling and operate salons in Stockholm and Gothenburg divided into two concepts; Björn Axén and Urban by Björn Axén. Each concept has a full range of styling – and haircare products. The Urban by Björn Axén crew is very inspired by subcultures and has much stronger street connotations when creating hair styles and styling products. Their focus is to bring out the best in each client’s individuality and this is also expressed in their range of styling products.
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