Arelalizza was established in 2006. The designers felt the need to create a collection combining simple Scandinavian designs with luxurious natural materials like cashmere and silk. Arelalizza is inspired by women whose style is relaxed, graceful and natural. The collections consist of timeless pieces that comment on the present fashion and have a voice of their own. The woman who wears Arelalizza values the change of the seasons – the crisp air and vivid colors of the fall and the inspirational spring days that awaken the urge to create, dig in the garden and socialize. She enjoys nature, long walks on city streets, exploring new places, meeting new people – seeing beauty in everyday life. Quality and honesty are essential values when choosing her surroundings, whether it is fashion, people or places. Rather than trends, clean shapes, savory colors, and natural materials that breathe and caress her skin define her style. She has a respect for her clothes and the people around her, and she wants to invest her time in taking good care of them. For her, beauty is integrity.