HOW DID YOU START BLOGGING?
I started my first blog, not because I wanted to post on it, but because I wanted to design it. I used to spend half my free time playing around in photoshop while I was in high school. Eventually, through this love of design and my love of photography, I started to become interested in all aspect of fashion. I discovered lookbook, and my boyfriend I decided to try it because we both loved the idea. One day a friend of ours suggested we start our own blog together, so that we would be mixing men’s and women’s fashion in one. That was a bit over a year ago! We called it just another fashion blog because so many amazing blogs already existed at the time.
WHAT’S YOUR GREATEST INSPIRATION WHEN IT COMES TO PERSONAL STYLE?
I read a lot of blogs each day, which is a great way to get inspiration at a daily rate. What magazines once offered is not as much as blogs can now, just because of a timing issue. And through reading all these blogs, my own style has evolved into who I am, and continues to evolve daily.
WHAT OTHER BLOGS DO YOU READ?
My favourite is currently Fashion Toast because both the photography and her style is just breathtaking. I love Park and Cube and Garance Dore because of their writing above anything else. Of course you can’t ignore Shini’s gorgeous photos, and Garance’s lovely illustrations! Other blogs include Fashion Squad, Stockholm Streetstyle, FrouFrouu, I love Wildfox, Knight Cat, Natalie Off Duty, Ponyhunter, Tuula, and Fashion Gone Rogue. There’s about sixty others, but I won’t bore you by listing all of them!
WHAT’S YOUR GOAL WITH YOUR BLOG AND BLOGGING?
I just want to connect with people with the same interests as me from all over the world! I like the idea of sharing things that inspire me to continue its influence to others. Kind of a pay-it-forward idea.
YOUR BLOG – IS IT BUSINESS OR PURE FUN?
I wouldn’t consider my blog a business. I want to keep it fun. I did start my own business as a continuation of the blog. It’s a weekly interactive fashion magazine for the iPad called Just Another Fashion Magazine. It’s a mix of a style blog and a magazine, filled with wishlists, featured bloggers and photographers, a week of my own outfits, streetstyle inspirations, fashion photoshoots and other special features that change from week to week. Of course, the blog is still just as important, and is a much more personal, daily fashion diary filled with those things that inspire me, my own style and daily adventures in my life.
WHO’S YOUR ABSOLUTE FAVORITE DESIGNER?
Currently, I’d have to say Acne.
WHAT IN HIS/HER DESIGN IS IT THAT DOES IT FOR YOU?
Acne always manages to play with shapes and textures in a subtly obvious way. I love clean designs, with attention to detail, because at first glance, it almost looks ordinary. Plus Acne always has a good mix of simple pieces and statement pieces, both equally beautiful.
WHAT WOULD BE YOUR DREAM COME TRUE?
I have enough dreams to spread over the entire world. When I’m not thinking, I’m dreaming. Sometimes it becomes hard to separate the two. My current dream is that my magazine becomes successful enough that I can live off of it. Once that happens, I’ll start thinking my other dreams out loud.
DO YOU INTERACT WITH YOUR READERS?
Interacting with my readers has become so much easier with twitter, Facebook, and instagram. I love connecting with my readers since we have so much in common. I’ve started many new friendships through lookbook and through the blog and I hope this continues!
HOW IMPORTANT IS IT FOR YOU TO HAVE A LOT OF READERS?
I don’t necessarily find that the quality of a blog can be measured by the amount of its readers. There’s so many blogs I read that have way too few readers than they might deserve. Naturally, it’s nice to have many readers because you begin to realize that people appreciate what you’re posting and get inspired by it. It’s a huge compliment! But I’m one of those people that will look at the numbers maybe once a week, and am surprised at how many new followers I have, and it just pushes me to keep going.
WOULD YOU CONSIDER YOURSELF A CELEBRITY?
Me, a celebrity? Not at all! We were in Toronto visiting my family during the winter, and this guy recognized Gabriel and I from our blog. That was the first time we ever met a fan, and it’s was kind of a funny feeling.
WHAT HAD BLOGGING MEANT TO YOU – WHAT HAS BEEN THE OUTCOME?
Blogging has made me into the person I am today. I discovered myself, quite literally. Before I was this shy little girl, who had a lot of clothes, but not really any style. I wanted to be an architect, spending the rest of my life doing something that I loved only about 75% of the time. Through blogging, this has all changed, and I’ve realized I can control my own life and its outcomes. I can love what I’m doing 100% of the time. I think that’s the most important thing for people, is to find something that they will love doing, and will love doing for the rest of their lives.
WHAT DO YOU THINK YOUR LIFE WOULD BE LIKE IF YOU NEVER STARTED BLOGGING?
I have absolutely no idea. One way or another, I’m sure I would have found my path. It probably would have taken 10 times longer, but to some degree, I do believe in fate.
WHAT DO YOU EXPECT TO GET OUT OF BEING A MEMBER OF BLOGGER’S WARDROBE?
Blogger’s Wardrobe is such an amazing concept, and both the bloggers and brands that are already part of BW are so impressive. I am overwhelmed and in awe to be a part of it. I can’t wait to connect with these bloggers and brands, and I hope it continues to expand the reach of my blog. I’m not quite sure what to expect, but I’m certain it will be an amazing adventure!